Measure marketing effectiveness
Assign a local tracking number to each marketing effort. Website landing pages, banner ads, print brochures and coupons are all great places to track. Adjust marketing mix based on results.
Assess call handling performance
Identify aspects of incoming phone leads, such as geographic location of the caller, call duration, average handling times and abandonment rate. Listen to call recordings to ensure quality calls.
Expand to new regions
Look local by displaying a local landline number from the customer target area.
Weekly performance reviews
IOVOX sends valuable insights that are easy to read and act on! Improve performance and stop wasting money for your business or be a HERO to your clients.
*BIA Kelsey. Leading in Local | Phone Calls: The New Ad Currency of the Smartphone Era. May 2014